Month: September 2007

Leveraging Associations: The Promotion of Cultural Sponsorships, published in Journal of Promotion Management by Carl Sylvestre and Luiz Moutinho

, September 16, 2007March 23, 2021

2007, Volume 13(3/4) “Leveraging Associations: The Promotion of Cultural Sponsorships”Carl Sylvestre / Luiz Moutinho