Key Steps to building a robust individual giving program, part II – cultivation of a friendship by Carl Sylvestre

Once you have a manageable list of prospects, the next phase is the cultivation process.  At this stage, you are not concerned about asking for money.  The goal is to engage your prospects with your organization. Defining Cultivation Cultivate “is to foster the growth of” and so says the Webster dictionary. For fundraising development professionals,… Read More »