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Leveraging Associations: The Promotion of Cultural Sponsorships, published in Journal of Promotion Management by Carl Sylvestre and Luiz Moutinho - Carl Sylvestre Consulting

Leveraging Associations: The Promotion of Cultural Sponsorships, published in Journal of Promotion Management by Carl Sylvestre and Luiz Moutinho

2007, Volume 13(3/4)

“Leveraging Associations: The Promotion of Cultural Sponsorships”
Carl Sylvestre / Luiz Moutinho