Category: Articles

Slogan planning versus operational planning by Carl Sylvestre

Great planning has its benefits. It is that road map to pull out when the road […]

Mapping Out Stakeholders Contact by Carl Sylvestre

“I watch television programs when I want, why can’t I be able to engage with a […]

In Praise of Predictability by Carl Sylvestre

A customer’s frame of mind In the past few months, New Yorkers have been getting used […]

ProSpeak: Branding as a Living Organism by Carl Sylvestre

(The following article was published in the November 23, 2010 edition of Fundraising Success magazine.) It […]

Facing Uncertainty: A Survival Guide by Carl Sylvestre

As the summer ends the headlines are still puzzling. Some say that the economy is steadily […]

In Defense of Good Planning by Carl Sylvestre

When does good planning come to fruition? Sadly it is at a time when you least […]

Death and Taxes: Fundraisers Brothers in Arms by Carl Sylvestre

We’ve heard it many times. There are two things in life we can’t avoid – death […]

Just Tell Them What You Do: The art of building stewardship by Carl Sylvestre

As a Haitian-American, I felt a great deal of gratitude at the immediate and generous support […]