Selected articles by Carl Sylvestre
Journal of Promotion Management
2008, Volume 13(3/4)
“Leveraging Associations: The Promotion of Cultural Sponsorships”
Carl Sylvestre / Luiz Moutinho
“Survival In Uncertain Times: Not-for-Profit Theater Companies Staying on Mission and Focusing on Innovation”
Carl Sylvestre
2009 Volume XVII Issue 5