A Conversation with Allison Leitz, Columbia Teacher’s College
By Allason Leitz (ARAD ‘19) ARAD was pleased to host Carl Sylvestre as part of its […]
Theatre as Community Builder: The National Black Theatre Festival by Carl Sylvestre
A recent visit to the 15th biennial National Black Theatre Festival in Winston Salem, NC is […]
Maximizing direct mail campaigns by Carl Sylvestre and Kimberly Reeve
By Carl Sylvestre and Kimberly Reeve In this age of social media, many organizations are considering […]
Key Steps to building a robust individual giving program, Part IV – Stewardship: come back and visit us often By Carl Sylvestre
Development is an ongoing process. Securing a gift is not the end of the process but […]
Key Steps to building a robust individual giving program, part III – solicitation: Ask and you shall receive by Carl Sylvestre
After setting the groundwork with a prospect comes that critical part that is often the measure […]
Key Steps to building a robust individual giving program, part II – cultivation of a friendship by Carl Sylvestre
Once you have a manageable list of prospects, the next phase is the cultivation process. At […]
Key Steps to building a robust individual giving program, Part I – Research: Who Will Follow Me? by Carl Sylvestre
Building a successful individual giving program has four stages, which should be followed to succeed. Paying […]
Earning the right to send year-end appeals by Carl Sylvestre
In addition to ordering our gifts on-line just before the December 25th delivery “guaranteed” deadline, one […]